Mickey And Math? Disney Launches Education Apps

The Walt Disney Co. is launching a new line of learning tools designed to help parents encourage kids 3 to 8 to learn outside of school. To start, Disney is launching an iPad app called "Mickey's Magical Math World" on Dec. 11, focused on math-based activities such as counting, shapes, logic and sorting. Disney's entry into the learning app market comes at a popular time for educational apps, thanks to the proliferation of mobile devices and as more parents grow comfortable letting their kids use them, at least with limits in place. The American Association of Pediatrics estimates that children spend an average of seven hours a day on "entertainment media" that includes TVs, computers, phones and other electronic devices. Shortly after the math app, Chapek says Disney will launch a creative arts portfolio, then science, reading and social skills.

 

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