Politico highlighted the "tension inside conservative media" over the rivalry between Republican presidential candidates Donald Trump and Ted Cruz, and explained that the tension has some figures "straddl[ing] the divide" in order to gin up ratings, drive candidates further to the right, and deny "airtime to the more moderate contenders they so disdain." Prominent media figures have noted that Trump and Cruz have each gained popularity among Republican voters and conservative media figures by "espousing orthodox conservative views" and echoing conservative talk radio falsehoods.