On Tuesday, McDonald's begins a massive advertising blitz to persuade customers to associate its famous "Mc" prefix with fancy coffee. Meanwhile, coffee king Starbucks has launched its own ad assault.
OrlandoSentinel.com - Business, Orlando Sentinel: Business
Mon, 05/04/2009 - 9:00pm
On Tuesday, McDonald's begins a massive advertising blitz to persuade customers to associate its famous "Mc" prefix with fancy coffee. Meanwhile, coffee king Starbucks has launched its own ad assault.