March Madness Scores Big For Cbs - Radio Business Report

Zap2it.comMarch Madness scores big for CBSRadio Business ReportThrough three days of the NCAA Men’s Division I Basketball Tournament, CBS reports that ratings are up from a year ago. The average overnight rating is up 4% from 2008 in Nielsen’s metered markets.NCAA(R) March Madness(R) on Demand Traffic Up 60% After First Four ...

 

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