Rebecca Dowdeswell has had to close one of her store locations due to the strain from the dispute.Sam AppaL'Oréal asked the owner of UK salon to drop an attempt to trademark her "Nkd" product line.L'Oréal argued its product, branded "Naked," should take precedence in case "Nkd" confused people.Salon owner Rebecca Dowdeswell is pushing back, saying she spent some $38,000 on the lopsided legal fight.L'Oréal is taking on the owner of a small British beauty salon over a product line it says is too much like its own.The company objects to a product line from the Nkd salon in Leicester, England, run by Rebecca Dowdeswell.The dispute arose when Dowdeswell sought to file a new trademark for her products — also branded Nkd.The products include body balms and cleansers, retailing from around $15.L'Oréal objected, saying it was too similar to its "Naked" eyeshadow product, which sells for $35, saying it may cause consumers to mix them up.The L'Oréal product is on sale globally, but Nkd exists only in the UK.The Nkd products in question retail starting at $15Rebecca DowdeswellDowdeswell held the trademark on the salon name for 10 years — 2009 to 2019 — without issue.But she forgot to renew it, and when she started a fresh application in 2022 L'Oréal took the opportunity to dispute it.The company — a French cosmetics giant with a market cap in excess of $200 billion — sent a letter asking her to withdraw her application.Dowdeswell said she declined and has spent significant sums — more than $38,000 — countering L'Oréal's efforts."It very much felt like they had a strategy of just dragging it out, knowing that their pockets were always obviously going to be so much deeper than mine," Dowdeswell told Business Insider over the phone on Friday.She said L'Oréal said it would back down if she renamed the products, or promised not to make any new ones under the Nkd brand.Dowdeswell said she wouldn't."In my eyes, there's never been any sort of crossover between the two," she said.

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Topics:  naked,   nkd   naked   naked   sam appal'oréal   leicester   england   french   n-k-d   intellectual property office   dowdeswell   l'oréal   uk   rebecca   oréal   business insider   rename   product   salon owner   company   trademark   dispute   years   close   pronounced   spent   branded   starting   line   

 

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