Looks from the Loewe spring 2024 menswear collection.WWD via Getty Images Loewe has surpassed Prada as the hottest fashion brand in the world. In the last three months, searches for Loewe have increased by 19%, Lyst reported. Loewe is a Spanish fashion house that was founded by a leather craftsman in 1846. Loewe might not have the widespread name recognition Prada has, but it's growing fast online.