Lego Using Local Park To Promote Girl-oriented Blocks

Kim Isemann, sales-and-marketing director of Legoland Florida, is in charge of promoting the theme park's Lego Friends weekend later this month. The event will promote Lego's new line of building-block sets aimed at girls. The line features five female characters with different interests, from animals to fashion to singing. Isemann spoke recently with staff writer Sara K.

Topics:  kim isemann   legoland florida   lego friends   lego   sara k   clarke   park   promote   line   

 

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