OAKLAND, Calif. (AP) — Steve Kerr recently threw out a perplexing question to his star-studded Golden State roster: What should he tell a team that has won championships in two of the last three years and still reached the Finals in the other? How might he spark improvement from a group that has won 67, 73 and 67 games the past three seasons? "It's got to be about what's important to us," Kerr said.