Forever a part of American electoral history, Joe Wurzelbacher--better known as "Joe the Plumber"--is hitting back at the media for its coverage of him over the past year, telling Editor & Publisher the reporting has been "poorly done." In a wide-ranging interview with E&P, Wurzelbacher also shared his thoughts on Sarah Palin (he hopes she doesn't run for president in 2012), Palin's references to him in her new book, and the charge that he has capitalized off the publicity that has come with being Joe the Plumber. More on Sarah Palin