Japan’s Women’s Soccer Team Struggles To Grow Support At Home

The head of Japan’s professional female football league said support for women’s sports still lags behind other countries, even as global interest is rising. Haruna Takata, who chairs the two-year-old WE League, came into the spotlight recently when she floated an idea to start a crowdfunding campaign to fund the broadcast rights to avoid a TV blackout for the upcoming Women’s World Cup. Public broadcaster NHK stepped in at the last minute to air the tournament, set to start in Australia and New Zealand on July 20.

 

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