The automaker ditched its iconic jaguar symbol for a logo that has left some people scratching their heads. Jaguar, the 90-year-old sports car brand operated under parent company Jaguar Land Rover (JLR), has plans to “completely reset” its image to become an ultra-luxury, fully electric vehicle brand. To make the change, the brand is scrapping its most iconic brand mark: its jaguar logo.
Jaguar’s Controversial Rebrand Is Bringing The Car Into The Ev Era
Grace Snelling, Fast Company
Tue, 11/19/2024 - 6:30pm
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