The whole world was bullish on iTunes LPs when they were announced; I called it a black eye for the majors, whose CMX format has yet to be popularized. But the hype was curbed when it was discovered that there was a $10,000 fee associated with the service, putting it completely out of reach for less affluent artists and small labels who can't afford that price for promotion. Luckily for them, Apple was nice enough to make the format rather basic.