share: digg facebook twitter Like many other tech companies, Intel is under immense pressure from Apple Inc., whose iPhones and iPads have swept through global markets with the force of a hurricane and show no signs of slowing down. Dubbed "The Ultrabook" by Intel marketers, Maloney said the new generation of computing devices its processors power will be a laptop-tablet hybrid, featuring touch screens and instant log on, all without exceeding a $1,000 price tag. The devices will be based on Intel's "Ivy Bridge," a new generation of chip made with cutting-edge 22 nanometer manufacturing technology and the revolutionary 3-D transistor the company unveiled early in May. Intel general manager for the Asia-Pacific region Navin Shenoy acknowledged the market is experiencing significant changes with "the explosion of smartphones and tablets."