The latest edition of Ormax Media’s streaming audience research reveals significant growth in India’s streaming landscape, albeit driven entirely by ad-supported viewership. The Ormax OTT Audience Report: 2024 provides insights into the evolving digital content consumption patterns across the country. Based on a sample size of 12,000 respondents from urban and rural India, the study […]
India’s Streaming Universe Grows To 547 Million Users As Paid Subscriptions Stagnate, Says Report
Naman Ramachandran, Variety
Wed, 08/21/2024 - 1:49am
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Revenues from India's premium video-on-demand sector surged by 38% to generate $1.04 billion in the first half of this year, compared with $760 million in the first half of 2023. Local content, ...
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