Regenerative farming prioritizes soil health, which is crucial for restoring ecosystems and improving the planet. As third-generation farmers, my parents were among the first poultry farmers to fight for organic certification standards, and I’ve been a huge supporter of the movement ever since. While I appreciate that organic was—and is—a leaps-and-bounds improvement on conventional agriculture, it missed a critical piece of the better-for-our planet conundrum: long-term, data-centric outcomes.