The concept of programmatic advertising might be foreign to some investors as the concept has only evolved over the last few years. The concept involves computer programs facilitating ad purchases, making decisions in real time, and buying ads across a variety of channels from the available supply.The Trade Desk (NASDAQ: TTD) has been enormously successful in the space and evidence of that was in full force when the company reported revenue and earnings for the first quarter that beat its own guidance and smashed analysts' consensus estimates.