This year, TIME launches its inaugural list of the World’s Best Brands, in partnership with Statista, a leading international provider of market and consumer data and rankings. Brands play a central role in consumer behavior, shaping preferences, choices, and interactions. The aim of this ranking is to provide an unfiltered view of how customers perceive and interact with brands. Methodology The World’s Best Brands ranking recognizes the top brands across the globe, starting with three countries: the U.S., Brazil, and India.