LONDON — Many of us have felt it, and now it’s official: “brain rot” is the Oxford dictionaries’ word of the year. Oxford University Press said Monday that the evocative phrase “gained new prominence in 2024,” with its frequency of use increasing 230% from the year before. Oxford defines brain rot as “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging.” The word of the year is intended to be “a word or expression that reflects a defining theme from the past 12 months.” “Brain rot” was chosen by a combination of public vote and language analysis by Oxford lexicographers.

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  • Oxford University Press' word of the year: "brain rot"
    Scrolling through silly or nonsensical social media posts can have an unofficial side effect: "brain rot." Why it matters: It's a phrase Oxford University Press said "gained new prominence in 2024" — ...
    12/2/2024 - 1:19 am | View Link
  • ‘Brain Rot’ Is Oxford’s Word of the Year
    If you’ve been scrolling too long on social media, you might be suffering from “brain rot,” the word of 2024, per the publisher of the Oxford English Dictionary.After public consultation, Oxford ...
    12/1/2024 - 11:29 pm | View Link
  • How to sum up 2024? The Oxford University Press word of the year is ‘brain rot’
    Oxford University Press has named “brain rot” its word of the year. It's defined as “the supposed deterioration of a person’s mental or intellectual state,” especially from consuming too much ...
    12/1/2024 - 10:38 pm | View Link
  • "Brain Rot" Is 2024's Word of the Year According to Oxford University Press
    With excessive, low-quality social media content at an all-time high, intellectual deterioration seemed to find everyone this year.
    12/1/2024 - 9:39 pm | View Link
  • Oxford’s word of the year is a modern condition familiar to most of us
    There’s a name for that feeling you get after spending too long scrolling aimlessly, and Oxford University Press (OUP) has chosen it as its word for the year for 2024. “Brain rot” took the title in a ...
    12/1/2024 - 9:08 pm | View Link
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