If numbers tell the story — especially in sales — then it’s time to revisit the topic in the spirit of designing a more effective narrative for these dynamic times. While leading sales organizations for the better part of four decades, it surprises traditionalists to learn that since 1991 I haven’t concerned myself with the numbers or the associated “numbers game.” Those were results, and I was far more interested in how to effectively impact the drivers of revenue performance — especially…

Topics:  those   revenue   numbers game   sales   
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