From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale.
How Elf On The Shelf Went From Family Tradition To The Macy's Thanksgiving Day Parade
Lydia Dishman, Fast Company
Wed, 11/21/2012 - 4:10am
BING NEWS:
- What's the story behind Elf on the Shelf? Everything to know about the holiday tradition
A holiday tradition ... Shelf. Shortly after, the book was discussed on NBC's "Today" show. In 2012, the elf got off the shelf and made his first balloon appearance in the Macy's Thanksgiving Day ...
11/26/2024 - 10:01 am | View Link - More
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