[Editor’s note: The following article contains spoilers for “Barbie.”] A doll that dismantles the patriarchy? Now that’s worth toying with. Greta Gerwig’s smash hit “Barbie” plays — at times — like a meta commercial for the many products (Barbies, Kens, Skippers, oh my) the Mattel toy conglomerate designs, builds, and sells. But at its heart, “Barbie” is a strong feminist statement against the often pathetic ironies of patriarchal rule — even though Mattel brass might tell you otherwise. The toy conglomerate, which produced this highly original movie, noticeably shied away from publicizing the film’s feminist messaging in much of the early looks at the film, including a “2001: A Space Odyssey” parody teaser.
How Did Warner Bros. Sell Us On The Feminist Fantasy Of ‘barbie’? By Ignoring Its Feminism (opinion)
Samantha Bergeson, IndieWire
Sat, 07/29/2023 - 8:00am
Topics: greta gerwig s kens skippers a space odyssey yet barbie dr strangelove t barbie viral barbie-branded target burger king july noah baumbach elon musk ben shapiro ted cruz writer-director gerwig york times maybe barbie mattel films robbie brenner male mattel ken gosling discovery deprogram barbies ken stereotypical barbie don t worry darling but mattel s indiewire s kate erbland oscar gosling wga best picture josh goldstine the guardian we greta s ip i america ferrera s commandments-esque beneath real world gerwig s barbie a warner a barbie gerwig gerwig s barbie barbies mattel barbie barbie barbie barbie it s bros and in no indiewire time barbie land warner barbie courtesy warner mattel robbie brenner robbie it baumbach s it s i m ken gosling barbie warner goldstine sell movie doll press women tour feel culture deeper told isn script people complete published focus puts publicity toy bottom proved criticisms didn success bold contender blockbuster comments executive shock true show
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