How Canopy Growth Became The Jolly Green Giant Of Cannabis

With recreational use now legal across Canada, an $11 billion marijuana company called Canopy Growth–the country’s top player–is suddenly getting personal with millions of new customers. If only retail were an easy business to cultivate. If you were hoping for a rager, you were on the wrong private jet. A tropical storm had delayed the flight from Ottawa to Newfoundland by eight hours, and the mood on board Canopy Growth CEO Bruce Linton’s chartered Embraer Legacy 450 on the evening of October 16 was celebratory but cautious.