How The British Royal Family Became A Global Brand

Cele C. Otnes, The Atlantic
Wed, 10/21/2015 - 9:09am

Phil Noble / Reuters Regardless of how people felt about the British royal family, they would have been hard-pressed to avoid the image of Queen Elizabeth II in London—and in much of the world—during the late spring of 2012. The year marked the queen’s “diamond jubilee,” celebrating 60 years with Elizabeth II on the throne.

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