How Brands Can Use Story

Let me tell you a story ... .I bet those six words got your attention. As overwhelmed human beings, we are, in short, story machines. We consume stories in many forms throughout our day and write stories of our own to explain the world around us. As neuroscientist Antonio Damasio says, “Stories are the fundamental way in which the brain organizes information in a practical, memorable manner.” We need story to make the world make sense.

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