Bright colors, bold fonts, and eye-popping patterns are psychological triggers, engineered to light up your brain’s pleasure centers like a well-timed notification. There’s a seismic semiotic shift happening in the grocery aisle. It’s bold, bright, and impossible to ignore. This is Dopamine Design, a packaging aesthetic that’s equally at home in the thumb stopping, scrolling, swiping world of TikTok as it is in your kitchen cupboard.