Hilton is launching a new hotel brand, focusing on budget travelers looking to spend $75 to $90 a night. The new brand, named Tru, aims to compete with economy and midscale chains like Comfort Inn, Fairfield Inn and La Quinta. Hilton Worldwide - which has more than 4,500 hotels globally - already...

Topics:  tru   comfort inn   fairfield inn   la   quinta   hilton worldwide   budget   hotel   chain   brand   

 

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