Higher prices boost Hershey 1Q results The candy maker said Tuesday its first-quarter profit rose 24 percent as higher prices and cost cutting helped offset higher ingredient costs. Last year Hershey, famous for its chocolate bars, Hershey's Kisses and Reese's peanut butter cups, raised prices by nearly 10 percent to offset rising prices for raw materials including sugar, fuel and packaging. "Hershey's strong start to the year is the result of our continued strategy of disciplined investment in core brands in both the U.S.