Enlarge / Tires are a growing source of microplastic pollution. Michelin says it wants to change that. (credit: Getty Images) Reduce, Reuse, Recycle—it's more than just a fun alliteration tagline. It's also a set of instructions for how to consume in a way that's less destructive to our environment. We reduce our consumption and reuse what we already have, then recycle it once it no longer has any use.