The cognac brand is 259 years old, and still relevant. When LeBron James picks up the bottle of Hennessy, you’re not quite sure what he’s going to do with it—until he pops it on his index finger and starts spinning it like a basketball. The fact that this simple Instagram reel quickly hit 20 million views tells you how significant a collaboration between these two mega-brands this is.
Hennessy’s Lebron James Bottle Collab Is The Booze Brand’s Latest Culture Move
Jeff Beer, Fast Company
Tue, 10/08/2024 - 5:43pm
BING NEWS:
- Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move
When LeBron James picks up the bottle of Hennessy, you’re not quite sure what he’s going to do with it—until he pops it on his index finger and starts spinning it like a basketball. The fact that this ...
10/8/2024 - 9:44 am | View Link - LeBron James partners with Hennessy for limited edition bottle of VS
LeBron James has partnered with Hennessy to release a limited edition bottle of Hennessy VS, marking a significant cultural collaboration.
09/28/2024 - 2:27 am | View Link - LeBron James Celebrates Hennessy Collab With Private LA Dinner
LeBron James celebrates new collaboration with Hennessy with a private dinner inside Los Angeles' Memorial Coliseum.
09/26/2024 - 10:25 am | View Link - LeBron James, Hennessy team up for limited-edition booze collaboration
Hennessy and LeBron James join forces for a limited-edition cognac collaboration. The Akron native is part of releasing two LeBron James-branded Hennessy bottles.
09/26/2024 - 5:03 am | View Link - LeBron James and Hennessy Unveil Limited Edition Bottle Collaboration at LA Memorial Coliseum
LeBron James and Hennessy celebrated the upcoming release of the Hennessy Limited Edition by LeBron James V.S bottle with a private event at the iconic LA Memorial Coliseum. The exclusive gathering ...
09/26/2024 - 3:25 am | View Link - More
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