The Zappos deal is widely viewed as a win-win-win. Zappos CEO Tony Hsieh gets to stay in charge with deeper pockets to keep building the company for the long term. Amazon expands its ecommerce dominance by snapping up the one company online shoppers may love more than Amazon itself. And Sequoia Capital gets to lock in a near-$1 billion win at a time when the rest of the venture industry is on the ropes. But there is one big loser in all of this: Draper Richards.