Google's Online Ad Results Use Racial Profiling, According To New Study

Every job candidate lives in fear that a Google search could reveal incriminating indiscretions from a distant past. But a new study examining racial bias in the wording of online ads suggests that Google's advertising algorithms may be unfairly associating some individuals with wrongdoing they didn’t commit.After learning that a Google search for her own name surfaced an ad for a background check service hinting that she’d been arrested, Harvard University professor Latanya Sweeney set out to investigate whether race shaped online ad results.

Topics:  harvard university   latanya sweeney   google   racial   study   online ad results   names   record   background   search   ads   criminal   

 

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