The New Yorker's Malcolm Gladwell uses his economic analytical chops on Wired editor Chris Anderson's Free: The Future of a Radical Price (Hyperion; $26.99) and gives us reason for hope. For one thing, YouTube makes no money. And iTunes does. The NYT's David Carr wants Gladwell to give "a pat-down" to Buzzmachine blogger Jeff Jarvis' What Would Google Do?, which is a persuasively well-argued must-read.