The gift card sector is sizzling these days – more so than they’ve ever been. In the past four years, there has been a significant uptick in new technology and new business models in the sector. The new entrants have reached critical mass such that this year’s Money2020 conference organizers selected an e-gift card start-up — Slide – to be amongst its featured Launchpad 360 companies, and chose to include in this year’s agenda several sessions on the topic of gift and pre-paid cards, with one session proclaiming that The Gift Card Is Cool Again. But the real indicator that there is real opportunity in the sector is that there is diverse and large-scale investment being put into the e-gift card sector.