In part 2 of this look at the gift card sector, we examined some of the business, technology and consumer behavior trends leading to the increased acceptance of gift cards and accompanying growing adoption of pre-paid cards as gifts. This part 3 of the series takes a more in-depth look at how consumer sentiment is changing – and why. In the United States, consumers loaded more than $64 billion USD onto general purpose reloadable prepaid cards in 2012, according to the Mercator Advisory Group, up from $56.8 billion in 2011.
The Gift Card Sector Comes Of Age. Part 3 Of 5: Changing Consumer Sentiment– Moving Beyond Physical Gift Cards To E-gifting, P2p
Kristina Yee, GigaOM
Mon, 01/04/2016 - 1:43pm
Topics: united states mercator advisory group dec starbuck s visa mastercard gentrification pre-paid customer experience personalization cards diversification gift card retail experience digitization p2p somes starbucks golden gate bridge san francisco start-up slide network best buy american express serve bluebird wal-mart amex s usd gift card slide age part changing consumer sentiment consumers design e-gift services brand billion offering payment credit general customers designs takes emerging growing adoption options provide series variety banking highly retailers personalize choices load check traditional mobile convert grow choose loads store companies open loop choice account app debit transfer balance providing important features electronic exchange
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