Getting 50-somethings To Pay For Streaming Music

WSJ.com: Media & Marketing, Wall Street Journal: Business: Media & Marketing
Fri, 12/09/2016 - 8:07am

Hooking older consumers on paid streaming is important for the music industry, which is counting on revenue from subscription streaming services to replace declining CD and download sales. Music Aficionado, launched in January, is one site trying to promote streaming to the senior crowd.

Topics: cd music aficionado january streaming

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Getting 50-somethings To Pay For Streaming Music

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