Betting advertising almost trebled on the opening weekend of the 2024 English Premier League compared to the start of the previous year according to a new report. Analysing UK Premier League coverage on TV, radio, and social media and including on shirt and visible stadium advertising during the games, researchers counted more than 29,000 gambling messages according – a 165% increase on last season. Former England goalkeeper and most capped male player, Peter Shilton, who is also a former gambling addict told the BBC that the gambling industry is “out of control and can’t regulate itself.” Meanwhile, the co-author of the report which was funded by a grant from the Gamble Aware charity., Dr.