Donna Jones, 46, of Mikado, Mich., calls herself "frumpy and proud." Until a few months ago, the technical writer and mother of three found clothes she liked at J.C. Penney stores. But since new CEO Ron Johnson took over the company in November and began dolling it up, Jones has avoided her local store at the Alpena, Mich., mall. "He’s working hard to 'de-frump' the store without considering that many if not most of its customers might have shopped there precisely because they like the more conservative frumpy look," said Jones about Johnson.

BING NEWS:
  • J.C. Penney, Brooks Brothers operator join forces as ‘Catalyst Brands’
    The new entity features other labels owned by Authentic Brands Group and run by Sparc Group. Investors include Shein and mall REITs Simon and Brookfield.
    01/9/2025 - 4:38 am | View Link
  • JCPenney Is Making a Comeback—Here's What Shoppers Can Expect This Year
    RELATED: Nordstrom Is Closing More Stores Despite $6B Deal to Go Private. JCPenney's troubles began in 2020. Though department stores have struggled for many years, JCPenney's troubles became serious ...
    01/9/2025 - 2:54 am | View Link
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