Donna Jones, 46, of Mikado, Mich., calls herself "frumpy and proud." Until a few months ago, the technical writer and mother of three found clothes she liked at J.C. Penney stores. But since new CEO Ron Johnson took over the company in November and began dolling it up, Jones has avoided her local store at the Alpena, Mich., mall. "He’s working hard to 'de-frump' the store without considering that many if not most of its customers might have shopped there precisely because they like the more conservative frumpy look," said Jones about Johnson.

BING NEWS:
  • Pair of local JCPenney stores to hit the market next month
    CINCINNATI ( Cincinnati Business Courier) - Two Greater Cincinnati JCPenney stores are included in a portfolio that will hit the market next month.
    12/20/2024 - 9:57 am | View Link
  • J.C. Penney loss narrows in Q3 as sales declines continue
    The department store has more flexibility than others attempting a turnaround, but ongoing top-line weakness clouds its longer-term prospects.
    12/18/2024 - 3:28 am | View Link
  • More

 

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