ABC/Disney’s Freeform network has upped two key executives to VP roles. Deena Beach is now the VP, marketing strategy, while Dalia Ganz has been upped to VP, social media, digital marketing & synergy. The appointments were announced by Tricia Melton, SVP, marketing, creative & branding, who spearheaded the launch of the new brand narrative and tagline, which was unveiled earlier this year at the network's inaugural Freeform summit.