Call it the Flixster Effect. As the viral buzz pushing Paranormal Activity demonstrates, a fundamental shift is transforming how people discover movies. The studios aren’t just force-feeding marketing to consumers anymore. On social networking sites like Twitter and Facebook, moviegoers are telling each other what to see, which is helping to steer people toward movies with buzz (Zombieland) and away from movies with bad WOM (The Invention of Lying).
The Flixster Effect: 2 Billion Movie Ratings
Thompson on Hollywood, Thompson On Hollywood
Mon, 10/12/2009 - 12:16am
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