Despite a record number of medals at the 2010 Winter Games, the U.S. ski-and-snowboard team is altering its marketing strategy as sponsorship revenues slide.
WSJ.com: What's News US, Wall Street Journal
Sun, 08/01/2010 - 6:43pm
Despite a record number of medals at the 2010 Winter Games, the U.S. ski-and-snowboard team is altering its marketing strategy as sponsorship revenues slide.