Jaimal Yogis is giving a brand new meaning to the phrase "arriving in style." Braving frigid temperatures, Yogis plans to swim 2.4 miles through the San Francisco Bay to the release party for his second book, "The Fear Project: What Our Most Primal Emotion Taught Me About Survival, Success, Surfing…And Love." Adventure swimmer Jamie Patrick will freestyle alongside Yogis on the route from Yerba Buena Island to the San Francisco Ferry Building.Inspiration for "The Fear Project" came while Yogis was promoting his first book, "Saltwater Buddha," in 2009.