Is Fashion Gaming The Next Marketing Frontier?

At first thought, fashion and video gaming seem to be a more awkward couple than Mary-Kate Olsen and Olivier Sarkozy. But many big players in the fashion industry have decided that interactive gaming is the next step for their digital strategies, Women's Wear Daily reports. “Gamification in fashion presents an enormous opportunity to communicate with and deeply engage loyal consumers,” James Gardner, founder and chief executive officer of Createthe Group, told WWD.

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