Design shopping site Fab is turning into a case study success story which tech entrepreneurs would be unwise to ignore. Founded in February 2010 as Fabulis by CEO Jason Goldberg (formerly of XING AG in Germany, socialmedian, and Jobster) with design industry veteran and Chief Creative Officer Bradford Shellhammer, the Fab guys flew in for London Web Summit this week to outline just what is going on at the company which is making huge waves in commerce right now.