WICHITA FALLS, Tex. — Elon Musk’s social media platform X has sued a group of advertisers, alleging that a “massive advertiser boycott” deprived the company of billions of dollars in revenue and violated antitrust laws. The company formerly known as Twitter filed the lawsuit Tuesday in a federal court in Texas against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted. It accused the advertising group’s initiative, called the Global Alliance for Responsible Media, of helping to coordinate a pause in advertising after Musk bought Twitter for $44 billion in late 2022 and overhauled its staff and policies. Musk posted about the lawsuit on X on Tuesday, saying “now it is war” after two years of being nice and “getting nothing but empty words.”

BING NEWS:
  • Attorney General Ken Paxton investigating ad companies targeted by Elon Musk for alleged boycott
    Texas Attorney General Ken Paxton is investigating advertising companies over an alleged effort ... by orchestrating a “massive advertiser boycott.” Days after Musk filed the suit, the ...
    11/30/2024 - 11:00 am | View Link
  • Texas AG opens investigation into advertising group that Elon Musk sued for ‘boycotting’ X
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    11/21/2024 - 2:03 pm | View Link
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    11/20/2024 - 11:00 am | View Link
  • Elon Musk's X adds Twitch as defendant in lawsuit over advertising 'boycott'
    Elon Musk’s X has added live-streaming service Twitch to its lawsuit claiming dozens of companies conspired with an advertising industry group to boycott ... Twitter in October 2022, some ...
    11/20/2024 - 8:01 am | View Link
  • Advertisers set to return to X as they seek favour with Elon Musk and Donald Trump
    “Whether by accident or design Musk has created not a new Twitter but a new ... Mars and CVS Health. It alleged the defendants had “colluded” to boycott X after Musk’s acquisition ...
    11/18/2024 - 5:29 am | View Link
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