E-commerce startup Ecwid brought in $5 million in series B funding on Wednesday, raising the company’s total funding to $6.5 million. The company helps small-to-medium sized businesses create online stores that can be hosted on their websites. Ecwid’s product is essentially a widget that can be embedded into the code of an organization’s website similar to how one would embed a YouTube video to display a video, said Ecwid’s president Jim O’Hara.