The company's latest virtual world, based on the Pixar film 'Cars,' is being tested for rollout this summer. The subscription-based online community is modeled after Disney's Club Penguin. Walt Disney Co. believes that World of Cars, its new subscription-based online community aimed at boys and based on the Pixar movie "Cars," won't get lost in the traffic of virtual worlds.

Topics:  cars,   cars,   disney's club   penguin   walt disney co   world   pixar   online   virtual   based   subscription-based   community   

 

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