Digital Media Startup Mic Says It's Doing Just Fine Despite Talk Of An Industry Armageddon

Mic The startup Mic is facing a volatile climate for digital media and has become associated with the negativity surrounding publishers' "pivot to video." But the millennial-focused brand says it's on course to close its best revenue quarter yet. Mic has found what it believes is an ad model with big potential; it has built "brand newsrooms" that produce video content for companies like GE and Walmart. It's also close to a content-licensing deal with a major streaming service. It's a panicky time in digital media.

Topics:     walmart   watch   siri   israeli   taboola   mic   i   ceo   brand   ad   close   revenue   

 

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