Mic The startup Mic is facing a volatile climate for digital media and has become associated with the negativity surrounding publishers' "pivot to video." But the millennial-focused brand says it's on course to close its best revenue quarter yet. Mic has found what it believes is an ad model with big potential; it has built "brand newsrooms" that produce video content for companies like GE and Walmart. It's also close to a content-licensing deal with a major streaming service. It's a panicky time in digital media.