Digital Marketing: Amazon Pitch-slapped Over Marketing Fail

The idea of authentic marketing was developed on the premise that digital consumers are too savvy, and have too many resources available to them, to be fooled by dishonest, self-serving marketing messages. When attempted, sophisticated consumers will flee, but not before inflicting a little pain of their own. In a recent example, Amazon felt the sting of a good pitch-slapping from disappointed customers who felt duped by the retailer’s self-proclaimed Christmas in July sale.

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