The Prime Effect has lured A-list celebrities to Boulder and sold out season tickets for a college football team that won just a single game in the 2022-23 season. It’s also catapulted sunglasses sales literally overnight. Within one day of announcing its collaboration design with CU Buffs coach Deion Sanders, Blenders eyewear company received $1.2 million in pre-orders, a spokesperson confirmed on Monday. Blenders eyewear company revealed a new line of sunglasses inspired by Deion Sanders.