By Phil Kabler After years of offering proverbial carrots, the Public Employees Insurance Agency is using a stick approach to get members more involved in taking care of their health: Non-compliers will have their medical deductible increased by $500 a year."This is the wakeup call to say to people, you've got to be accountable," PEIA Executive Director Ted Cheatham said.With the first deadline less than three weeks away, response to PEIA's "Healthy Tomorrows" program appears to be strong, Department of Administration spokeswoman Diane Holley-Brown said Tuesday.With a May 15 deadline to complete the first tier of the three-year program - designating a primary care physician - about 20 percent of the more than 200,000 PEIA members have filed those disclosures electronically.However, Holley-Brown said PEIA offices have been flooded with an "overwhelming number" of paper forms sent in the mail."We have many, many boxes of forms to enter into the system," she said.Holley-Brown said PEIA has been getting the word out about the deadline, with notice in the newsletter sent to insurees, and a follow-up e-mail sent to all state employees on Monday.By May 15, PEIA members simply have to designate their primary care physician to avoid the $500 penalty.